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Insights & Research
How we use published research and AI to build better advertising tools for Amazon sellers.
How Amazon's Ad Auction Actually Works (It's Not Highest Bid Wins)
Amazon's ad auction doesn't award placement to the highest bidder. It uses a relevance-weighted system where your listing quality, predicted conversion rate, and bid work together.
The Seasonal Playbook: When to Push and When to Pull Back on Amazon Ads
Amazon advertising follows predictable seasonal patterns -- intraday cycles, weekly rhythms, quarterly shifts, and holiday disruptions. Understanding these patterns is the difference between panicking and profiting.
Why Your ACOS Is Lying to You (And What to Look At Instead)
ACOS is the metric every Amazon seller obsesses over -- and it's the one most likely to mislead you. Here's why blended ACOS is meaningless, how TACoS reveals your real business health, and what the 14-day attribution lag is hiding.
The Search Term Funnel: How to Turn Auto Campaigns Into a Keyword Discovery Engine
Most Amazon sellers run auto campaigns and hope for the best. The search term funnel turns that chaos into a systematic keyword discovery engine: auto discovers, broad expands, exact controls.
Your Ads Stopped Showing and It's Not Your Bid: The Buy Box Problem
When Sponsored Products impressions drop to zero overnight, most sellers blame their bids or budgets. The most common actual cause is Buy Box loss -- and it requires a completely different fix.
Sponsored Products vs. Brands vs. Display: Why Blending Them Ruins Your Analysis
Reporting a single blended ACOS across Sponsored Products, Brands, and Display is like averaging the speed of a bicycle, car, and airplane. The number exists but means nothing.
The Organic Halo Effect: How Ads Build Organic Rank (According to Amazon's Own Research)
Amazon ad spend feeds behavioral signals back into organic ranking, creating a compounding growth loop where ad-driven conversions improve organic relevance scores over time.
What Amazon's Published Research Actually Says About Ranking (And What the SEO Blogs Get Wrong)
Most Amazon ranking advice is invented by the SEO community with no primary source -- here's what Amazon's own researchers have actually published about how search ranking works.